How AI is reshaping app marketing strategy

How AI is reshaping app marketing strategy

Mobile marketers, user acquisition managers, and ASO specialists will gather virtually this November for the third edition of App Growth Week — a free online event designed to turn insights into action.

In a crowded landscape of webinars and digital summits, App Growth Week 2025 stands out as a true upgrade opportunity, not just another online event. Designed for ASO managers, UA leads, growth strategists, and CMOs, this three‑day virtual gathering (November 18–20, 2025) offers more than insights: it offers transformation.

Organized by SplitMetrics, the event brings together more than 30 speakers across 15 sessions, with dedicated tracks on paid user acquisition, App Store Optimization (ASO), multichannel strategy, and the growing role of AI in mobile marketing operations. Having previously drawn over 2,500 industry professionals, the event is a key fixture for global growth teams.

“We’ve designed this event to be a real game‑changer for app marketers,” said Daniela Damonte, Head of Marketing at SplitMetrics. “Our goal is to deliver genuine value — not just another round of generic webinars. App Growth Week is about giving marketers access to practical frameworks, tools, and peer expertise they can apply right away to shape their 2026 growth strategies.”

Save your seat now. Register for free here.

What sets this edition apart

App Growth Week 2025 positions itself not only as a learning event but also as an execution-oriented experience. The agenda combines short, focused live sessions (each 30 minutes long), with Q&A opportunities, downloadable resources and tool trials.

Topics span from creative AI workflows and ASO to automation strategies in campaign management, market expansion, brand protection, and attribution methods — with each speaker delivering hands-on examples and real-world applications.

Confirmed speakers include a vast variety of professionals from leading app growth teams, agencies, CMPs, MMPs and social media platforms. While the full lineup is still being revealed, attendees can expect sessions rooted in real case studies and practitioner expertise.

Who should attend

The event is aimed at professionals working directly in mobile growth, acquisition, and performance marketing, including:

  • ASO managers seeking to improve visibility and conversion through better metadata strategies and testing
  • UA specialists optimizing paid campaigns across different channels
  • Growth marketers coordinating across product and marketing teams to improve LTV and retention
  • Marketing leaders and CMOs interested in lean team models and AI-supported growth ops

Every registrant gains full access to session recordings, templates, selected mobile marketing tools and exclusive offers, with no paywall or attendance restrictions.

Content is delivered weekly to registered participants starting from sign-up, making the event more of a multi-week resource hub than a 3-day broadcast.

This year, attendees can level up the experience by inviting their peers. Every referral unlocks a chance to win a personalized app growth audit from SplitMetrics experts.

How to join

App Growth Week 2025 is free to attend, but registration is required to access sessions and receive the pre-event content pack.

Reserve your spot now.

Event recap

  • Dates: November 18–20, 2025
  • Time: Starts at 14:30 CET / 08:30 EST / 05:30 PST
  • Where: Online, hosted on Zoom
  •  Language: English
  • Agenda: 15 live sessions, 30+ speakers, weekly growth content, practical downloads

Browse sessions and speakers here.

Save your seat

Register for free and invite your team.

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