Peter Belbita, CEO of Noble House Media. getty Today, businesses are harnessing AI tools to streamline…
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National Prosecco week returns with expanded marketing strategy
Prosecco DOC Consortium announces new activations for the US market as the Italian sparkling wine strengthens…
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Patagonia Marketing Strategy
The Patagonia Marketing Strategy has emerged as a beacon of innovative thinking within an economy increasingly…
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50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars…
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Structured Data is the Missing Link in Marketing Decision-Making
Your browser does not support the audio element. The Data Problem No One Wants to Talk…
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How to Create an AI Marketing Strategy | Taboola.com
If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, and…
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Marketing and advertising firms focus on growth, efficiency and innovation on Q4 earnings calls
The marketing and advertising industry has shown remarkable resilience and adaptability in the face of evolving…
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Why Marketing And Communications Are The Unsung Heroes Of Business Strategy
Heather K. Stickler is the Chief Marketing Officer at Tidal Basin Group. getty Let’s face it:…
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Slim Chickens names Patrick Noone as chief marketing officer
FAYETTEVILLE, Ark. – Slim Chickens, a leading better-chicken fast casual franchise, has named Patrick Noone as…
Continue ReadingMarketing Strategies for Fashion Brands Navigating the Luxury Slowdown
As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational…
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