Publishing and Streaming Are Fighting Over the Same Talent A pattern keeps surfacing in today’s listings:…
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NYF Announces Creative Marketing Strategy & Effectiveness Executive Jury Led by Ellie Bamford
The NY Festivals has assembled a global panel of strategy leaders from agencies to review Creative…
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How a different marketing strategy changed the game for BGaming’s Aviamasters – Casino & games
BGaming chief marketing officer Kate Puteiko explains how a different go-to-market strategy has been pivotal in…
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SBS Taps Adam Shpiro as Chief Marketing Officer to Lead Global Brand Expansion
WHY THIS MATTERS SBS’s appointment of Adam Shpiro as Chief Marketing Officer comes at a pivotal…
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Customers reject AI slop: Don’t let automated ads ruin your retail marketing strategy
AI Automation will mature and case studies will improve but, until that point, we must ensure…
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NWSL kicks off 14th season with new marketing strategy
The NWSL season kicked off on Friday with two new teams and a new approach to…
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How a Competitor Analysis Tool Helps Businesses Improve Marketing ROI
Businesses, big and small, invest heavily in marketing to attract more customers and boost sales. The…
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Your digital marketing strategy is only as good as your worst touchpoint
Marketing With customer acquisition costs increasing and competition more intense, a digital marketing strategy’s success hinges…
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Pam Didner on smart marketing strategy in the GPT era
Businesses face increasing pressure to align marketing and sales efforts while adopting new technologies that enhance…
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Omer Shai: Time return on investment is key for marketing success
Time return on investment is crucial for growth leaders, focusing on maximizing efficiency in marketing efforts.…
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