Jennifer Chow Joins Long Beach State As Associate Athletic Director Of Marketing Strategy And Fan Engagement

Jennifer Chow Joins Long Beach State As Associate Athletic Director Of Marketing Strategy And Fan Engagement

LONG BEACH, Calif. – Long Beach State Athletics is excited to welcome Jennifer Chow who will…

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Usher in a new era of engagement with automated messaging.

Usher in a new era of engagement with automated messaging.

Marketing for the moment. Traditional campaigns are stuck in the past. You need an always-on marketing…

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Marketing Tactics Can Improve Your Benefits Engagement Strategy

Marketing Tactics Can Improve Your Benefits Engagement Strategy

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement…

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Accenture Invests in GoUpscale to Reinvent Digital Content and Engagement in Wealth Management

Accenture Invests in GoUpscale to Reinvent Digital Content and Engagement in Wealth Management

Wealth management is evolving, and today’s clients expect more than static reports and generic financial updates.…

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Society of Defense Financial Management (SDFM) Marks One-Year Anniversary of PPBE Reform Commission’s Final Report and Engagement of the SDFM PPBE Reform Task Force

Society of Defense Financial Management (SDFM) Marks One-Year Anniversary of PPBE Reform Commission’s Final Report and Engagement of the SDFM PPBE Reform Task Force

WASHINGTON, March 25, 2025 /PRNewswire/ — This month marks the one-year anniversary of the release of…

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Why marketing engagement metrics actually do matter

Why marketing engagement metrics actually do matter

Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and…

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Frequent, authentic recognition a cost-effective strategy for employee engagement :: WRAL.com

Frequent, authentic recognition a cost-effective strategy for employee engagement :: WRAL.com

Hiring exceptional people is every business leader’s goal, but relying on a few star performers isn’t…

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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers,…

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Daily use of self-leadership strategies and employee work engagement while working from home and the office

Daily use of self-leadership strategies and employee work engagement while working from home and the office

When employees work remotely, they largely operate independently. The increasing prevalence of flexible work arrangements, such…

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It’s time to stop calling surface-level engagement thought leadership

It’s time to stop calling surface-level engagement thought leadership

Erin A. Hennessy is executive vice president, and Kristine Maloney is vice president at TVP Communications, a national communications…

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