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Round 1 of the 2025 NBA Playoffs is finally here. Paycom Center was washed Thunder blue as OKC secured a Game 1 win against the Memphis Grizzlies on Sunday—and it’ll light up again Tuesday night for Game 2. The Thunder’s playoff run is more than just a wave of civic pride. From the Thunder flags flying atop construction cranes to bold orange and blue banners adorning the sides of buildings—the city is fully charged for a boom of economic impact.
Playoff cities experience a significant economic boost. When Denver hosted the 2023 NBA Finals, the direct economic impact totaled nearly $25 million, not including ticket sales and branded merchandise. The longer a team stays in the playoffs, the more dollars flow into the local economy. Visit Milwaukee reported that the Bucks’ 2021 championship run brought $57.6 million in direct and indirect spending to the city. Each round delivered a bigger economic impact than the last, with millions added as the team progressed.
Oklahoma City is poised for similar gains. As fans pour into downtown to experience the excitement firsthand, hotels, restaurants, bars, and entertainment venues—especially those near the arena—can expect a significant uptick in business. Even retailers and service providers not directly tied to the games are likely to benefit as out-of-town visitors explore the city and spend locally.
Last year’s playoff run showed what this kind of momentum can do. Fans traveled from across the state to rally behind the team—and support local businesses. Whether they were inside Paycom Center, attending watch parties across town, or picking up playoff gear from local retailers, the Thunder community showed up in full force. Many also took advantage of exclusive merch collaborations between the team and local shops, with out-of-town fans contributing heavily to hotel and hospitality revenue on game nights.
This year brings more opportunities to join in on the excitement. Events like Thunder UP in the Park—a pre-game party at Scissortail Park—and Thunder Hall official watch parties at Fassler Hall in both OKC and Tulsa, offer fans plenty of ways to connect. Keep an eye out for additional watch parties and Thunder-themed events as OKC advances through the playoffs.
Thunder up, OKC!
Kenton Tsoodle is the president of the Alliance for Economic Development of Oklahoma City.
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