From Vince to Netflix: The Business Strategy Behind WWE RAW

From Vince to Netflix: The Business Strategy Behind WWE RAW

From Vince to Netflix: The Business Strategy Behind WWE RAW

In the world of professional wrestling, no business has managed to leave a mark as deep and influential as WWE, especially with their flagship show Monday Night RAW. What started off as a show in 1993, eventually became a pioneer in the world of professional wrestling, and served fans the entertainment like no other company had done before.
Yes, over the years there have been multiple scandals that have tried to undermine the quality that the show offers, but the Red Brand has stood the test of time, and with its subsequent move to Netflix this year, it’s established itself as one of the most popular television shows of all time.

From humble beginnings to a giant in the entertainment industry WWE RAW has done it all

It would be wrong to ignore Vince McMohan’s hand in WWE RAW’s unprecedented rise. Back in 1993 when this show first started, it offered something to fans that no other wrestling franchise had done back in the day. Before it made its way to live spectacles, wrestling shows had pre-taped segments only.
However, all that changed with WWE RAW becoming the first live wrestling show to make it to cable TV. It brought the thrill of wrestling to everyone’s living rooms, making it a must-watch event everytime it was telecasted.
To further solidify its position in history, WWE RAW showcased some high flying action and had a myriad range of superstars, including The Undertaker and Stone Cold Steve Austin, who made sure that the show left a mark of everyone who tuned in every week.
The show slowly started evolving into a giant, and maintained a massive star-studded roster, which eventually grew into harboring wrestlers like John Cena, the late Eddie Guerrero, and eventually CM Punk, and Roman Reigns.

The Complete History Of WWE

Over the years, not only has the show evolved considerably, it’s also maintained a standard of production that has kept fans enthralled and engrossed in the world of professional wrestling. Yes, Vince McMohan had a role to play in it, but there were several others who also lent a hand and were responsible for making the show what it is today.
Fast forward to the late 2010s, the leadership slowly started changing hands, and Paul “Triple H” Levesque was at the helm of taking all the creative decisions for the company. And under his leadership, WWE RAW has risen to new levels. Gone are the days of weird scripts and lacklustre storylines. Now, the company has some interesting storylines in place, including the Bloodline Feud, and has seen an instant rise in the content that it has to offer.
If one were to talk about the strategy of business, there’s just one thing that WWE RAW has followed, and that’s a formula that has worked for them: entertainment. It would be wrong to say that WWE RAW hasn’t had its downtimes, it has. However, the recovery from these spots has been spectacular. With its move to Netflix, it’s safe to say that the show has cemented its position in the industry as one of the premiere entertainment shows currently available in the market. It’s also safe to say that this show is on the road to greatness, and there’s nothing that will be able to stop its continued growth.
Also read: Jacob Fatu to Betray?: Potential Angle Explored After Solo Sikoa Loses the Ula Fala to Roman Reigns


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