What Taylor Swift Can Teach Higher Ed About Marketing

What Taylor Swift Can Teach Higher Ed About Marketing

Few have mastered the art of anticipation like Taylor Swift. Even before her album The Life…

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Financial Expert: I Teach My Kids to Save and Invest to Build Wealth

Financial Expert: I Teach My Kids to Save and Invest to Build Wealth

I watched my mother stretch every dollar, so I learned how to build real wealth. I…

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What Eurogames Can Teach Leaders About Strategy Execution And Decision Making

What Eurogames Can Teach Leaders About Strategy Execution And Decision Making

Strategic choices and decision in a game of Settlers of Catan. An intriguing way to test…

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When innovation backfires: What 2024’s marketing fails teach us about sensitivity and strategy

When innovation backfires: What 2024’s marketing fails teach us about sensitivity and strategy

With firms considering squeezing their marketing budgets, digital channels have become the main mode of advertising…

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