What Taylor Swift’s Business Strategy Has in Common With a Pro Athlete’s

What Taylor Swift’s Business Strategy Has in Common With a Pro Athlete’s

Last week, Taylor Swift texted me every day for seven days straight. Usually, she (OK, fine,…

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What Taylor Swift Can Teach Higher Ed About Marketing

What Taylor Swift Can Teach Higher Ed About Marketing

Few have mastered the art of anticipation like Taylor Swift. Even before her album The Life…

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With rollout of new album, Taylor Swift once again turns her lyrical skills into a business strategy

With rollout of new album, Taylor Swift once again turns her lyrical skills into a business strategy

New York — The world’s most recognizable showgirl may be entering a new era, but there’s…

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Taylor Swift The Life of a Showgirl Marketing Strategy 2025 Explained

Taylor Swift The Life of a Showgirl Marketing Strategy 2025 Explained

Quick Answer: Taylor Swift’s The Life of a Showgirl era runs on cross-audience reach and ritual:…

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Marquis Who’s Who Honors Thomas R. Taylor for Expertise in Marketing

Marquis Who’s Who Honors Thomas R. Taylor for Expertise in Marketing

Marquis Who’s Who Honors Thomas R. Taylor for Expertise in Marketing Thomas R. Taylor is recognized…

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Marketing Lessons From Taylor Swift’s Brand Strategy

Marketing Lessons From Taylor Swift’s Brand Strategy

Listen NEW! Listen to article Sign in or sign up to…

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Taylor Swift’s Crisis Management Lessons For Business Leaders

Taylor Swift’s Crisis Management Lessons For Business Leaders

Taylor Swift performs on stage during The Eras Tour” at Johan Cruijff Arena on July 05,…

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