A candle that smells like the place you grew up might sound like a hard sell…
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Nostalgia as a business strategy
Choi Sun-wha The author is a professor of international business at Dongduk Women’s University. …
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COLUMN: Disney nostalgia is not a business strategy
Disney’s founder, Walt Disney’s motto was “Dream, Believe, Dare, Do” and since his companies birth in…
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