Home team’s local network and MLB Network pitch in during the 18-game schedule Sunday morning just…
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Context Networks Rolls Out Deep Intelligence Marketing Strategy, Transforming Retail Media Inside Local Bars and Taverns
Data-Driven Contextual Marketing Platform Connects Brands to Consumers at the Moment of Maximum Relevance LAS VEGAS,…
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OBB Media Expands Operations to New York City
OBB Media, the shingle behind Netflix’s “A Nonsense Christmas With Sabrina Carpenter,” has expanded to New…
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How Social Media Marketing Is Changing
Social media marketing was once an exciting new way for companies to market their products and…
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How Duolingo’s social media team built a viral marketing strategy
A company’s social media marketing team doesn’t need a large staff or budget to be successful,…
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50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars…
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Social Media for Financial Services
Social media for financial services is often met with some hesitation. Compliance concerns, reputation risks and…
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Understanding the Importance of Social Media Marketing
Social media has become an essential part of the modern customer journey, underlining the importance of…
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Organic social media and marketing budgets: Here’s what the numbers say
Organic social media has become a key feature in the marketing strategy for many brands. Over…
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TikTok Ban and Your Next Best Social Media Marketing Strategy Move
The Gist TikTok’s looming shutdown. With no intervention, TikTok could “go dark” in the US, impacting…
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