The WirED Marketer: Conference Strategies That Work | Managing a Shifting Market

The WirED Marketer: Conference Strategies That Work | Managing a Shifting Market

Hey there WirED Marketers, A lot has happened in K-12 since the last time you heard…

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Columbia revamps creative strategy with new top marketer, agency

Columbia revamps creative strategy with new top marketer, agency

Dive Brief: Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing…

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5 Steps for (Actually) Becoming a Data-Driven Marketer

5 Steps for (Actually) Becoming a Data-Driven Marketer

The Gist Shared insight alignment. To build a foundation for data-driven marketing, focus on aligning with…

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