As HYBE raises m for its gaming business, could it try to emulate Sony Corp’s cross-media strategy?

As HYBE raises $80m for its gaming business, could it try to emulate Sony Corp’s cross-media strategy?

MBW Explains is a series of analytical features in which we explore the context behind major…

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HYBE Announces Details For New Business Strategy HYBE 2.0

HYBE Announces Details For New Business Strategy HYBE 2.0

As hinted at last week by former HYBE CEO Park Ji Won, HYBE has launched a…

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HYBE, the home of BTS, restructures global business as part of new ‘HYBE 2.0’ strategy

HYBE, the home of BTS, restructures global business as part of new ‘HYBE 2.0’ strategy

HYBE has unveiled a significant reorganization of its global business. Last week, the South Korea headquartered…

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