BGaming chief marketing officer Kate Puteiko explains how a different go-to-market strategy has been pivotal in…
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Business Strategy: Holiday Thunder game to foster OKC’s reputation
Listen to this article Kenton Tsoodle As if the OKC Thunder hadn’t given us enough this…
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How Music Marketers Game TikTok’s Algorithm With Thousands of Posts
Call it what you want: “flooding,” “seeding,” “volume posting,” “trend simulation,” “burner pages,” or — as…
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What I learned from playing a game that breaks my heart
Golf is a mixture of heart and heartburn. As such, it lends itself to a medium…
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Inside Netflix’s Huge Experiential Marketing Campaign for ‘Squid Game’
On Dec. 1, Netflix organized a giant “Red Light, Green Light” game on the Champs-Élysées in…
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Mercyhurst students achieve top global honors in Business Strategy Game
Image Four Mercyhurst University students have joined the ranks of the world’s leading virtual business owners.…
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PlayStation CEOs Hideaki Nishino, Hermen Hulst on Video Game Strategy
(Editor’s note: Variety’s interview with Sony Interactive Entertainment CEOs Hermen Hulst and Hideaki Nishino occurred on…
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Featured Blog | Analyzing New Game Ideas for Market Success: Strategic Toolkit
This is the third part of my series of articles on meta-marketing to empower small PC and…
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