Today’s marketing team workflow goes something like this: jump from task to task, ship the work,…
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The Onion’s CMO Peels Back The Layers Of Its Unconventional Marketing Strategy
It takes a certain kind of advertiser to want to promote its brand alongside a headline…
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True Religion CMO Shares Marketing Secrets Behind Doubling the Business
Upper funnel marketing works, says Kristen D’Arcy, Chief Marketing Officer at True Religion. And she has…
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DXC Technology Appoints Anthony Pappas as CMO to Advance Brand & Market Strategy
DXC Technology announced the appointment of Anthony Pappas as Chief Marketing Officer, reporting directly to…
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Klarna CMO Says AI Is Driving Marketing Strategy as It Makes Trading Debut
Klarna is betting big on AI to scale its business and shape its brand as it…
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The CMO and CSO are dead, long live the CSMOs
In today’s digital first environment, the marketing function within businesses must be intertwined in the overall…
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Inside CrossFit’s New Marketing Strategy Under CMO Jenna Hauca
Ahead of the CrossFit Games, Hauca spoke with ATN about her vision for the brand, including…
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Mila Genova, CMO of HolidayPirates Group, Talks Sustainability, Diversity, and Future Marketing Strategies
Home » INTERVIEWS » Mila Genova, CMO of HolidayPirates Group, Talks Sustainability, Diversity, and Future Marketing…
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SaaStr Live: How Wiz’s CMO Built a $32B Marketing Machine (Without Any Marketing Experience)
The Most Unconventional CMO Story in B2B Raaz Herzberg joined Wiz as employee #5. She led…
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