Japanese sportswear firm Asics is on a mission to push brand at an executive board level…
Continue ReadingTag: Brands
Why brands need a dynamic media plan
We all know the drill. Fall rolls around and we marketers huddle over spreadsheets, debate budgets…
Continue Reading
Why brands should stand firm on their values despite the fear of backlash
Listen to the article 8 min This audio is auto-generated. Please let us know if you…
Continue Reading
Reddit marketing expert hosts comprehensive strategy session for brands
Reddit marketing strategist Brent Csutoras conducted a comprehensive Ask Me Anything session on September 22, 2025,…
Continue Reading
Why brands can’t afford to ignore gamification in marketing
As brands continue to navigate the ever-changing marketing landscape, it’s clear that customer engagement is earned…
Continue Reading
A Hole in Donut Brands’ Marketing Strategy?
Key Takeaways • National Donut Day: Major donut chains like Duck Donuts, Krispy Kreme and…
Continue Reading
When tariffs hit, how do luxury brands convince consumers to spend even more?
Some Chinese manufacturers on TikTok may have just started using Trump’s tariffs as an excuse to…
Continue Reading
Best Influencer Marketing Strategies for Specialty Coffee & Tea Brands
In the world of specialty coffee and tea, influencer marketing has become the secret ingredient for…
Continue Reading
How Rasheen Farlow Turns Brands Into Cultural Powerhouses
Rasheen Farlow Marketing executive. Nakeya Berry Rasheen Farlow is hailed as a cultural strategy master. After…
Continue Reading
Frasers Property Thailand unveils its residential business strategy to strengthen its brand positioning with new products, brands, and features for modern urban living
BANGKOK, March 19, 2025 — Frasers Property Thailand Public Company Limited (FPT) has unveiled its FY2025…
Continue Reading