What Taylor Swift’s Business Strategy Has in Common With a Pro Athlete’s

What Taylor Swift’s Business Strategy Has in Common With a Pro Athlete’s

Last week, Taylor Swift texted me every day for seven days straight. Usually, she (OK, fine,…

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Inside Coca-Cola’s 2024 Olympics Marketing Strategy; Gen Z, Athletes

Inside Coca-Cola’s 2024 Olympics Marketing Strategy; Gen Z, Athletes

The Coca-Cola Company is leveraging the 2024 Paris Olympics to connect with Gen Z as it…

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Newly launched firm Rebrand NY looking to help athletes entry to off-field ventures

Newly launched firm Rebrand NY looking to help athletes entry to off-field ventures

Rebrand NY Rebrand NY, a newly launched business strategy firm, has aims to help collegiate and…

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