Sandy Young (left) and Jean Walcher. (Photo courtesy of the agency) A few years ago, during…
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Talent is the real battlefront in agency vs in-house debate
Traditionally, when brands needed to ramp up their marketing, the choice was simple: Staff-up an in-house…
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The Trump administration has stopped work at the CFPB. Here’s what the agency does : NPR
The exterior of the Consumer Financial Protection Bureau — or CFPB — headquarters in Washington, D.C.…
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Columbia revamps creative strategy with new top marketer, agency
Dive Brief: Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing…
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Why You Need a Killer Marketing Strategy for Your Advertising Agency
There’s an often-referenced notion in this industry that says creative agencies – while excellent for their…
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