AI Automation will mature and case studies will improve but, until that point, we must ensure…
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Marketing Strategist Katina Ndlovu Demonstrates How Google Local Services Ads Can Deliver High-Intent Leads for Service Businesses
Service businesses do not fail because of a lack of visibility. They fail when demand arrives…
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Super Bowl Ads Are Marketing to the Algorithms
After a few years of relatively stagnant viewership in and around the time of the COVID-19…
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From ads, to AI, to podcasts: why social media is the centre of every marketing strategy in 2025
Think about what drives our day-to-day marketing lives: social media. Campaigns, conversations, collaborations, memes, and even…
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RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck
Dive Brief: RXBar is countering traditional “New Year, New You” marketing messaging associated with New Year’s…
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5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Did you know that over 626 million people use Spotify every month, making it one of…
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The Ultimate Google Ads Strategy for DTC eCommerce Brands in 2024
As Q4 approaches, retail executives at direct-to-consumer (DTC) eCommerce brands are entering the most critical period…
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Vitaminwater returns to its New York roots in Spike Lee-directed ads
Dive Brief: Vitaminwater is getting back to its New York City roots for the beverage brand’s…
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84% Singapore Firms Use Digital Marketing for ads
HubSpot, the customer platform for scaling companies, and LinkedIn, the world’s largest professional network and leading advertising…
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